COMPETITIVE ADVANTAGE
A key strength of the group is our culture, capability and desire to look after our customers and to give
them a “fair go”. During the year an independent survey by Roy Morgan of Radio Rentals customers
revealed not just the strength of the brand but how the business was viewed by consumers. Some 97 per
cent of respondents said Radio Rentals treated them with dignity and respect, 95 per cent said “Rent Try
$1Buy”
was important to them and 92 per cent said Radio Rentals was affordable. More than half of all
respondents said that if they had not gone to Radio Rentals, they would have had to go without the goods
and 70 per cent said Radio Rentals was the only way for them to access affordable everyday essential
goods. Thorn considers this research substantiates community demand for consumer leasing and the way
Radio Rentals operates.
In the Business Finance sector, Thorn’s capability to provide asset finance, as well as working and
growth capital solutions, in a fast, flexible and efficient manner to small and medium business is
proving to be a point of differentiation in the industry. This, together with diverse origination
channels that reach across multiple industries, ensures the business has a broad supply of transactions
and is able to build a diverse portfolio of receivables.
VALUES, PEOPLE, COMMUNITIES
When we assess our assets at Thorn, we look closely at how our people engage with customers and the
broader communities in which we operate with a view to focusing on how we add value to people’s lives
every day. We actively seek to be part of our local communities, providing a necessary service as well
as helping out in times of need. Our employee programs are integral to our culture, and are based around
values of leadership, innovation, responsibility, support and nurturing. As an organisation we are proud
of the service we provide our communities and the charities with which we work, in particular White
Ribbon, Children’s Tumour Foundation, Project New Dawn and Mission Australia. Our involvement with these
groups and initiatives involves all of us, not just the corporate entity.
OUTLOOK
While we have addressed some difficult issues in FY16, we believe the decisions we have taken to sharpen
our strategic focus, the improvements and investments we have made, together with the support of our
people, our customers and our many external stakeholders, will deliver growing benefits for stakeholders
in years to come.